Hi, I’m Kelli. A New York based Designer with over 15+ Years of Experience in UX Design
I’m Kelli.
A product designer
A product designer
who makes complex things feel obvious.
who makes complex things feel obvious.
I’m Kelli. A product designer
who makes complex things feel obvious.
I build, too. Rexx, my native iOS app, is live on the App Store.
I build, too. Rexx, my native iOS app, is live on the App Store.
Design with clarity,
care & craft
I create products that balance empathy with execution - blending thoughtful systems, visual craft, and clear communication to make technology feel simple and human.
A better way to remember what you love
Creating a simple, intuitive app that helps people save, organize, and rediscover recommendations from friends.
From hardcoded to connected: building a design-to-code system
Creating a shared token architecture between Figma and Swift for a live iOS app
An account experience users can understand and control
Streamlined access improved trust, cut confusion-driven tickets, and supported Premium growth.
A smoother start for every new user
Onboarding built trust in a sideloaded app, simplified VPN setup, and introduced Premium with clarity.
Skills & Capabilities
Product Design
UX Strategy
Visual & Interaction Design
Design Systems
Cross Collaboration
Product Design
UX Strategy
Visual & Interaction Design
Design Systems
Cross Collaboration
What Collaborators Say
Eliane Pohl
Product Leader | Transformation Specialist
Kelli brings deep curiosity about real users and a rare ability to bridge teams. She speaks everyone’s language - from engineers to stakeholders - and turns empathy into collaboration that leads to better products.
Arbonics
Chris Yoon
AI Product
She was one of my favorite partners to work with because she was extremely meticulous with her designs, punctual/mindful of deadlines - whether something was a bluesky exploration or a "we need the MVP yesterday" and was an absolute joy to work with.
Meta
Zack Ewing
Director of Product, B2C
Kelli consistently demonstrates an exceptional level of empathy, passion, and design mastery. She’s a fierce believer in the power of design to make a meaningful impact -thoughtful, strategic, and relentlessly curious.
ZeroClick
Alvin Hartono
Functional Design Specialist, CRO & UX Research
Kelli played a key role in championing user-first thinking across products used by more than 150 million monthly users. She advocates for users, fosters a strong culture of empathy, and makes a lasting impact on both the team and the product.
Google
Shannon Bell
UX Research Manager
Kelli is a designer with a passion for the user experience, advocating for our users and collaborating seamlessly across teams. She brings empathy, structure, and joy to every project.
The Home Depot
Eliane Pohl
Product Leader | Transformation Specialist
Kelli brings deep curiosity about real users and a rare ability to bridge teams. She speaks everyone’s language - from engineers to stakeholders - and turns empathy into collaboration that leads to better products.
Arbonics
Chris Yoon
AI Product
She was one of my favorite partners to work with because she was extremely meticulous with her designs, punctual/mindful of deadlines - whether something was a bluesky exploration or a "we need the MVP yesterday" and was an absolute joy to work with.
Meta
Zack Ewing
Director of Product, B2C
Kelli consistently demonstrates an exceptional level of empathy, passion, and design mastery. She’s a fierce believer in the power of design to make a meaningful impact -thoughtful, strategic, and relentlessly curious.
ZeroClick
Alvin Hartono
Functional Design Specialist, CRO & UX Research
Kelli played a key role in championing user-first thinking across products used by more than 150 million monthly users. She advocates for users, fosters a strong culture of empathy, and makes a lasting impact on both the team and the product.
Google
Shannon Bell
UX Research Manager
Kelli is a designer with a passion for the user experience, advocating for our users and collaborating seamlessly across teams. She brings empathy, structure, and joy to every project.
The Home Depot
Eliane Pohl
Product Leader | Transformation Specialist
Kelli brings deep curiosity about real users and a rare ability to bridge teams. She speaks everyone’s language - from engineers to stakeholders - and turns empathy into collaboration that leads to better products.
Arbonics
Chris Yoon
AI Product
She was one of my favorite partners to work with because she was extremely meticulous with her designs, punctual/mindful of deadlines - whether something was a bluesky exploration or a "we need the MVP yesterday" and was an absolute joy to work with.
Meta
Zack Ewing
Director of Product, B2C
Kelli consistently demonstrates an exceptional level of empathy, passion, and design mastery. She’s a fierce believer in the power of design to make a meaningful impact -thoughtful, strategic, and relentlessly curious.
ZeroClick
Alvin Hartono
Functional Design Specialist, CRO & UX Research
Kelli played a key role in championing user-first thinking across products used by more than 150 million monthly users. She advocates for users, fosters a strong culture of empathy, and makes a lasting impact on both the team and the product.
Google
Shannon Bell
UX Research Manager
Kelli is a designer with a passion for the user experience, advocating for our users and collaborating seamlessly across teams. She brings empathy, structure, and joy to every project.
The Home Depot
Eliane Pohl
Product Leader | Transformation Specialist
Kelli brings deep curiosity about real users and a rare ability to bridge teams. She speaks everyone’s language - from engineers to stakeholders - and turns empathy into collaboration that leads to better products.
Arbonics
Chris Yoon
AI Product
She was one of my favorite partners to work with because she was extremely meticulous with her designs, punctual/mindful of deadlines - whether something was a bluesky exploration or a "we need the MVP yesterday" and was an absolute joy to work with.
Meta
Zack Ewing
Director of Product, B2C
Kelli consistently demonstrates an exceptional level of empathy, passion, and design mastery. She’s a fierce believer in the power of design to make a meaningful impact -thoughtful, strategic, and relentlessly curious.
ZeroClick
Alvin Hartono
Functional Design Specialist, CRO & UX Research
Kelli played a key role in championing user-first thinking across products used by more than 150 million monthly users. She advocates for users, fosters a strong culture of empathy, and makes a lasting impact on both the team and the product.
Google
Shannon Bell
UX Research Manager
Kelli is a designer with a passion for the user experience, advocating for our users and collaborating seamlessly across teams. She brings empathy, structure, and joy to every project.
The Home Depot
Eliane Pohl
Product Leader | Transformation Specialist
Kelli brings deep curiosity about real users and a rare ability to bridge teams. She speaks everyone’s language - from engineers to stakeholders - and turns empathy into collaboration that leads to better products.
Arbonics
Chris Yoon
AI Product
She was one of my favorite partners to work with because she was extremely meticulous with her designs, punctual/mindful of deadlines - whether something was a bluesky exploration or a "we need the MVP yesterday" and was an absolute joy to work with.
Meta
Zack Ewing
Director of Product, B2C
Kelli consistently demonstrates an exceptional level of empathy, passion, and design mastery. She’s a fierce believer in the power of design to make a meaningful impact -thoughtful, strategic, and relentlessly curious.
ZeroClick
Alvin Hartono
Functional Design Specialist, CRO & UX Research
Kelli played a key role in championing user-first thinking across products used by more than 150 million monthly users. She advocates for users, fosters a strong culture of empathy, and makes a lasting impact on both the team and the product.
Google
Shannon Bell
UX Research Manager
Kelli is a designer with a passion for the user experience, advocating for our users and collaborating seamlessly across teams. She brings empathy, structure, and joy to every project.
The Home Depot
Eliane Pohl
Product Leader | Transformation Specialist
Kelli brings deep curiosity about real users and a rare ability to bridge teams. She speaks everyone’s language - from engineers to stakeholders - and turns empathy into collaboration that leads to better products.
Arbonics
Chris Yoon
AI Product
She was one of my favorite partners to work with because she was extremely meticulous with her designs, punctual/mindful of deadlines - whether something was a bluesky exploration or a "we need the MVP yesterday" and was an absolute joy to work with.
Meta
Zack Ewing
Director of Product, B2C
Kelli consistently demonstrates an exceptional level of empathy, passion, and design mastery. She’s a fierce believer in the power of design to make a meaningful impact -thoughtful, strategic, and relentlessly curious.
ZeroClick
Alvin Hartono
Functional Design Specialist, CRO & UX Research
Kelli played a key role in championing user-first thinking across products used by more than 150 million monthly users. She advocates for users, fosters a strong culture of empathy, and makes a lasting impact on both the team and the product.
Google
Shannon Bell
UX Research Manager
Kelli is a designer with a passion for the user experience, advocating for our users and collaborating seamlessly across teams. She brings empathy, structure, and joy to every project.
The Home Depot
Eliane Pohl
Product Leader | Transformation Specialist
Kelli brings deep curiosity about real users and a rare ability to bridge teams. She speaks everyone’s language - from engineers to stakeholders - and turns empathy into collaboration that leads to better products.
Arbonics
Chris Yoon
AI Product
She was one of my favorite partners to work with because she was extremely meticulous with her designs, punctual/mindful of deadlines - whether something was a bluesky exploration or a "we need the MVP yesterday" and was an absolute joy to work with.
Meta
Zack Ewing
Director of Product, B2C
Kelli consistently demonstrates an exceptional level of empathy, passion, and design mastery. She’s a fierce believer in the power of design to make a meaningful impact -thoughtful, strategic, and relentlessly curious.
ZeroClick
Alvin Hartono
Functional Design Specialist, CRO & UX Research
Kelli played a key role in championing user-first thinking across products used by more than 150 million monthly users. She advocates for users, fosters a strong culture of empathy, and makes a lasting impact on both the team and the product.
Google
Shannon Bell
UX Research Manager
Kelli is a designer with a passion for the user experience, advocating for our users and collaborating seamlessly across teams. She brings empathy, structure, and joy to every project.
The Home Depot
Eliane Pohl
Product Leader | Transformation Specialist
Kelli brings deep curiosity about real users and a rare ability to bridge teams. She speaks everyone’s language - from engineers to stakeholders - and turns empathy into collaboration that leads to better products.
Arbonics
Chris Yoon
AI Product
She was one of my favorite partners to work with because she was extremely meticulous with her designs, punctual/mindful of deadlines - whether something was a bluesky exploration or a "we need the MVP yesterday" and was an absolute joy to work with.
Meta
Zack Ewing
Director of Product, B2C
Kelli consistently demonstrates an exceptional level of empathy, passion, and design mastery. She’s a fierce believer in the power of design to make a meaningful impact -thoughtful, strategic, and relentlessly curious.
ZeroClick
Alvin Hartono
Functional Design Specialist, CRO & UX Research
Kelli played a key role in championing user-first thinking across products used by more than 150 million monthly users. She advocates for users, fosters a strong culture of empathy, and makes a lasting impact on both the team and the product.
Google
Shannon Bell
UX Research Manager
Kelli is a designer with a passion for the user experience, advocating for our users and collaborating seamlessly across teams. She brings empathy, structure, and joy to every project.
The Home Depot
Zack Ewing
Director of Product, B2C
Kelli consistently demonstrates an exceptional level of empathy, passion, and design mastery. She’s a fierce believer in the power of design to make a meaningful impact -thoughtful, strategic, and relentlessly curious.
Company
Alvin Hartono
Functional Design Specialist, CRO & UX Research
Kelli played a key role in championing user-first thinking across products used by more than 150 million monthly users. She advocates for users, fosters a strong culture of empathy, and makes a lasting impact on both the team and the product.
Company
Shannon Bell
UX Research Manager
Kelli is a designer with a passion for the user experience, advocating for our users and collaborating seamlessly across teams. She brings empathy, structure, and joy to every project.
Company
Eliane Pohl
UX Research Manager
Kelli is a designer with a passion for the user experience, advocating for our users and collaborating seamlessly across teams. She brings empathy, structure, and joy to every project.
Company
Zack Ewing
Director of Product, B2C
Kelli consistently demonstrates an exceptional level of empathy, passion, and design mastery. She’s a fierce believer in the power of design to make a meaningful impact -thoughtful, strategic, and relentlessly curious.
Company
Alvin Hartono
Functional Design Specialist, CRO & UX Research
Kelli played a key role in championing user-first thinking across products used by more than 150 million monthly users. She advocates for users, fosters a strong culture of empathy, and makes a lasting impact on both the team and the product.
Company
Shannon Bell
UX Research Manager
Kelli is a designer with a passion for the user experience, advocating for our users and collaborating seamlessly across teams. She brings empathy, structure, and joy to every project.
Company
Eliane Pohl
UX Research Manager
Kelli is a designer with a passion for the user experience, advocating for our users and collaborating seamlessly across teams. She brings empathy, structure, and joy to every project.
Company
Zack Ewing
Director of Product, B2C
Kelli consistently demonstrates an exceptional level of empathy, passion, and design mastery. She’s a fierce believer in the power of design to make a meaningful impact -thoughtful, strategic, and relentlessly curious.
Company
Alvin Hartono
Functional Design Specialist, CRO & UX Research
Kelli played a key role in championing user-first thinking across products used by more than 150 million monthly users. She advocates for users, fosters a strong culture of empathy, and makes a lasting impact on both the team and the product.
Company
Shannon Bell
UX Research Manager
Kelli is a designer with a passion for the user experience, advocating for our users and collaborating seamlessly across teams. She brings empathy, structure, and joy to every project.
Company
Eliane Pohl
UX Research Manager
Kelli is a designer with a passion for the user experience, advocating for our users and collaborating seamlessly across teams. She brings empathy, structure, and joy to every project.
Company
Zack Ewing
Director of Product, B2C
Kelli consistently demonstrates an exceptional level of empathy, passion, and design mastery. She’s a fierce believer in the power of design to make a meaningful impact -thoughtful, strategic, and relentlessly curious.
Company
Alvin Hartono
Functional Design Specialist, CRO & UX Research
Kelli played a key role in championing user-first thinking across products used by more than 150 million monthly users. She advocates for users, fosters a strong culture of empathy, and makes a lasting impact on both the team and the product.
Company
Shannon Bell
UX Research Manager
Kelli is a designer with a passion for the user experience, advocating for our users and collaborating seamlessly across teams. She brings empathy, structure, and joy to every project.
Company
Eliane Pohl
UX Research Manager
Kelli is a designer with a passion for the user experience, advocating for our users and collaborating seamlessly across teams. She brings empathy, structure, and joy to every project.
Company
Zack Ewing
Director of Product, B2C
Kelli consistently demonstrates an exceptional level of empathy, passion, and design mastery. She’s a fierce believer in the power of design to make a meaningful impact -thoughtful, strategic, and relentlessly curious.
Company
Alvin Hartono
Functional Design Specialist, CRO & UX Research
Kelli played a key role in championing user-first thinking across products used by more than 150 million monthly users. She advocates for users, fosters a strong culture of empathy, and makes a lasting impact on both the team and the product.
Company
Shannon Bell
UX Research Manager
Kelli is a designer with a passion for the user experience, advocating for our users and collaborating seamlessly across teams. She brings empathy, structure, and joy to every project.
Company
Eliane Pohl
UX Research Manager
Kelli is a designer with a passion for the user experience, advocating for our users and collaborating seamlessly across teams. She brings empathy, structure, and joy to every project.
Company
Zack Ewing
Director of Product, B2C
Kelli consistently demonstrates an exceptional level of empathy, passion, and design mastery. She’s a fierce believer in the power of design to make a meaningful impact -thoughtful, strategic, and relentlessly curious.
Company
Alvin Hartono
Functional Design Specialist, CRO & UX Research
Kelli played a key role in championing user-first thinking across products used by more than 150 million monthly users. She advocates for users, fosters a strong culture of empathy, and makes a lasting impact on both the team and the product.
Company
Shannon Bell
UX Research Manager
Kelli is a designer with a passion for the user experience, advocating for our users and collaborating seamlessly across teams. She brings empathy, structure, and joy to every project.
Company
Eliane Pohl
UX Research Manager
Kelli is a designer with a passion for the user experience, advocating for our users and collaborating seamlessly across teams. She brings empathy, structure, and joy to every project.
Company
Zack Ewing
Director of Product, B2C
Kelli consistently demonstrates an exceptional level of empathy, passion, and design mastery. She’s a fierce believer in the power of design to make a meaningful impact -thoughtful, strategic, and relentlessly curious.
Company
Alvin Hartono
Functional Design Specialist, CRO & UX Research
Kelli played a key role in championing user-first thinking across products used by more than 150 million monthly users. She advocates for users, fosters a strong culture of empathy, and makes a lasting impact on both the team and the product.
Company
Shannon Bell
UX Research Manager
Kelli is a designer with a passion for the user experience, advocating for our users and collaborating seamlessly across teams. She brings empathy, structure, and joy to every project.
Company
Eliane Pohl
UX Research Manager
Kelli is a designer with a passion for the user experience, advocating for our users and collaborating seamlessly across teams. She brings empathy, structure, and joy to every project.
Company
Zack Ewing
Director of Product, B2C
Kelli consistently demonstrates an exceptional level of empathy, passion, and design mastery. She’s a fierce believer in the power of design to make a meaningful impact -thoughtful, strategic, and relentlessly curious.
Company
Alvin Hartono
Functional Design Specialist, CRO & UX Research
Kelli played a key role in championing user-first thinking across products used by more than 150 million monthly users. She advocates for users, fosters a strong culture of empathy, and makes a lasting impact on both the team and the product.
Company
Shannon Bell
UX Research Manager
Kelli is a designer with a passion for the user experience, advocating for our users and collaborating seamlessly across teams. She brings empathy, structure, and joy to every project.
Company
Eliane Pohl
UX Research Manager
Kelli is a designer with a passion for the user experience, advocating for our users and collaborating seamlessly across teams. She brings empathy, structure, and joy to every project.
Company
Interested?
Let’s connect.
I’m open to roles where design is a true partner in shaping product direction. If you’re building something with purpose, I’d love to chat.
Interested?
Let’s connect.
I’m open to roles where design is a true partner in shaping product direction. If you’re building something with purpose, I’d love to chat.
Interested?
Let’s connect.
I’m open to roles where design is a true partner in shaping product direction. If you’re building something with purpose, I’d love to chat.
Let’s make something obvious.
© 2026 Kelli Novotny | Crafted with love
New York, United States
Let’s make something obvious.
© 2026 Kelli Novotny | Crafted with love
New York, United States
Let's make something obvious.
© 2026 Kelli Novotny | Crafted with love
New York, United States